Privacy Policy for Hennessy Back to the City International Hip Hop Festival

Last Updated: June 5, 2025
At Back to the City International Hip Hop Festival, organized by Ritual Media Group and accessible at www.backtothecityfestival.com, protecting the privacy of our visitors is a top priority. This Privacy Policy outlines the types of information we collect, how we use it, and the measures we take to safeguard it in connection with our annual hip hop festival held in Johannesburg, South Africa. For any questions or further information, please contact us at [email protected].
This Privacy Policy applies solely to our online activities, including ticket purchases, newsletter subscriptions, and interactions on our website. It does not apply to information collected offline, such as at the festival venue (e.g., Mary Fitzgerald Square, Newtown), or through third-party channels not controlled by Ritual Media Group.
ConsentBy accessing our website or purchasing tickets for the Back to the City Festival, you consent to this Privacy Policy and agree to its terms.
Information We CollectWe collect personal information to enhance your experience with the festival, including ticket purchasing, event updates, and personalized services. The types of information we collect include:

• Directly Provided Information: When you purchase tickets (e.g., Ostrich Tickets via Webtickets or Pick n Pay), register for an account, or contact us, we may collect:
• Automatically Collected Information: When you visit our website, we collect non-personally identifiable information via log files and cookies, including:
  • Internet Protocol (IP) address
  • Browser type
  • Internet Service Provider (ISP)
  • Date and time stamp
  • Referring/exit pages
  • Number of clicks
  • User preferences and website navigation patterns

We clearly explain why we need your personal information at the point of collection, such as for processing ticket purchases or sending festival updates.
How We Use Your InformationWe use your information to deliver a seamless festival experience and improve our services, including:

• Processing and managing ticket purchases for the Back to the City Festival
• Operating and maintaining our website
• Personalizing your experience, such as tailoring festival updates or promotions
• Analyzing website usage to enhance functionality and user experience
• Developing new festival features, such as artist lineups or event activities
• Communicating with you about the festival, including customer service, event updates, and marketing (e.g., newsletters about the October 2025 event)
• Sending transactional emails, such as ticket confirmations or safety guidelines
• Preventing fraud and ensuring secure ticket transactions

Log FilesThe Back to the City Festival website follows standard practices by using log files to track visitor activity. These files capture non-personally identifiable data, such as IP addresses, browser types, and page navigation patterns. This information helps us analyze trends, administer the website, and gather demographic insights to improve the festival experience. Log data is not linked to personally identifiable information.
Cookies and Web BeaconsOur website uses cookies to enhance user experience. Cookies store information about your preferences and the pages you visit, allowing us to customize content based on your browser type or other settings. For example, cookies may remember your ticket preferences for faster checkout.
We also use third-party cookies, such as Google’s DoubleClick DART cookies, to serve personalized ads based on your visits to www.backtothecityfestival.com and other websites. You can opt out of DART cookies by visiting Google’s Ad and Content Network Privacy Policy at https://policies.google.com/technologies/ads.
To manage cookies, you can adjust your browser settings. For detailed instructions, visit your browser’s help section or refer to What Are Cookies?.
Advertising PartnersOur advertising partners may use cookies, JavaScript, or web beacons to deliver ads on our website. These technologies collect your IP address to measure ad campaign effectiveness and personalize content. Our partners include:

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• Google: https://policies.google.com/technologies/ads

Ritual Media Group has no control over third-party cookies. We recommend reviewing our partners’ privacy policies for details on their data practices and opt-out options.
Third-Party Privacy PoliciesThis Privacy Policy applies only to www.backtothecityfestival.com and does not cover third-party websites, such as Webtickets (www.webtickets.co.za) or secondary ticket platforms (e.g., StubHub, viagogo). We encourage you to review the privacy policies of these third parties before sharing personal information.
Data Protection RightsWe comply with South Africa’s Protection of Personal Information Act (POPIA) and respect international regulations like the GDPR (for EU visitors) and CCPA (for California residents). You have the following rights regarding your personal data:

• Right to Access: Request copies of your personal data (a small fee may apply).
• Right to Rectification: Request correction of inaccurate or incomplete data.
• Right to Erasure: Request deletion of your personal data, subject to legal obligations (e.g., retaining ticket purchase records).
• Right to Restrict Processing: Request that we limit how your data is used, under certain conditions.
• Right to Object: Object to the processing of your data for marketing or other purposes.
• Right to Data Portability: Request that we transfer your data to another organization or directly to you.

To exercise these rights, contact us at [email protected]. We will respond within 30 days, as required by POPIA and GDPR. For CCPA-specific requests (e.g., “Do Not Sell My Personal Information”), we confirm that we do not sell personal data but may share it with partners for festival-related services, such as ticket processing.
Children’s InformationProtecting children is a priority. The Back to the City Festival does not knowingly collect personal information from children under 13. If you believe your child has provided such information on our website, please contact us immediately at [email protected], and we will promptly remove it from our records. Parents and guardians are encouraged to monitor their children’s online activity, especially when purchasing tickets or engaging with festival content.
Event-Specific Data UsageAs a South African music festival, we may collect additional data to enhance your experience, such as:

• Ticket Purchases: Name, email, and payment details to process tickets (e.g., R400 Ostrich Tickets via Pick n Pay or Webtickets).
• Event Updates: Email or phone number to send reminders, safety protocols, or lineup announcements for the October 2025 festival.
• Marketing: Consent-based emails about artist performances, street art showcases, or dance battles, with an option to unsubscribe.

We ensure compliance with POPIA by securely storing data and limiting its use to festival-related purposes. Data shared with partners (e.g., Webtickets) is governed by their privacy policies.
Data SecurityWe implement industry-standard measures to protect your data, including encryption for ticket transactions and secure servers for storing personal information. However, no online system is entirely secure, and we cannot guarantee absolute protection. Report any security concerns to [email protected].
Changes to This Privacy PolicyWe may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on www.backtothecityfestival.com, with the “Last Updated” date revised. We encourage you to review this policy periodically, especially before purchasing tickets or attending the festival.
Contact UsFor questions, concerns, or to exercise your data protection rights, contact Ritual Media Group at:

• Email: [email protected]
• Website: www.backtothecityfestival.com/help
• Social Media: Follow @BackToTheCitySA on X and Facebook for updates.